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Is the science of adjusting a website’s code, content and structure to make it visible on a search engine result page for particular keywords or combinations of keywords. The end-goal in any marketing venture is to generate a return on your investment, and SEO is capable of generating very attractive returns by bringing people to your website through search engines! Is the science of adjusting a website’s code, content and structure to make it visible on a search engine result page for particular keywords or combinations of keywords. The end-goal in any marketing venture is to generate a return on your investment, and SEO is capable of generating very attractive returns by bringing people to your website through search engines! Is the science of adjusting a website’s code, content and structure to make it visible on a search engine result page for particular keywords or combinations of keywords. The end-goal in any marketing venture is to generate a return on your investment, and SEO is capable of generating very attractive returns by bringing people to your website through search engines!